Case Study: Meta Video Engagement Campaign for a Dubai Facial Spa

The goalGet a new service in front of the right women

Face Retreat was launching Kobido, a Japanese face sculpting massage, with two options: a 30 minute Express Lift (AED 290) and a 50 minute Full Sculpt & Glow (AED 420).

The spa needed local awareness fast. The plan was to put a short video ad in front of women in Dubai who are likely to book premium facial treatments, and see how many people would watch and click.

Campaign type: Video Engagement
Ad set: Premium Dubai Women audience
Creative: a Reel-style video ad, with a matching Kobido offer poster
Spend: about AED 50 per day

Kobido offer creative for Face Retreat with 30 and 50 minute options — The Kobido offer creative

What I didSet it up, watched it, and tuned the audience

Built the campaign for engagement

Chose a video engagement objective so Meta would show the ad to people most likely to watch and interact.

Targeted a premium local audience

Set up a Premium Dubai Women audience so the ad reached the people most likely to book a premium facial treatment.

Kept the offer simple

The ad showed two clear options with prices and one action: book your Kobido.

Checked delivery and cost every day

Watched reach, frequency, and cost per click to make sure the budget was spent evenly with no delivery problems.

Updated the audience after the first run

Applied audience changes and republished the campaign, using the first 5 days as a clean baseline to compare against.

The resultsWide reach at a low cost

Results for the first 5 days, July 10 to 14, 2026, before the audience changes were republished:

87,520

People reached

Strong for a local campaign

100,028

Impressions

Frequency 1.14

374

Clicks (all)

Video-first campaign

AED 0.68

Cost per click

Low and efficient

AED 253.30

Total spend

About AED 50 per day

AED 2.53

Cost per 1,000 impressions

Calculated from the report

Healthy frequency. At 1.14, most people saw the ad about once, so the audience was not being over-shown the same video.
Steady delivery. The campaign spent normally with no signs of delivery problems.
Efficient traffic. Each click cost under one dirham, which is a good result for a video-first campaign.

Meta Ads Manager report for Jul 10 to Jul 14, 2026 showing reach, impressions, clicks, CPC and amount spent — Meta Ads Manager report, Jul 10 to 14, 2026

How to read these numbers: These are reach and click results from Meta Ads Manager. They do not include bookings or sales, so they show awareness and interest, not revenue.

What's nextSuggested steps to turn clicks into bookings

Next step	Why	Status
Track bookings from the ad	Connect WhatsApp and Instagram messages to ad results so cost per booking can be measured	Suggested
Compare results after the audience update	See if the new audience lowers cost or raises engagement	Suggested
Retarget video viewers	Show a booking offer to people who watched most of the video	Suggested
Test a second creative	Try a new hook or the 50 minute option to find the stronger ad	Suggested

Key takeawaysWhat this shows

A small daily budget can reach a large local audience when the targeting and creative are clear.
Checking frequency and cost per click early shows whether a campaign is healthy before more money is spent.
A simple offer with two prices and one call to action keeps the ad easy to understand.
The next stage is tracking bookings, so results move from reach to real customers.

Reaching 87,520 Dubai Women for AED 253

The goalGet a new service in front of the right women

What I didSet it up, watched it, and tuned the audience

The resultsWide reach at a low cost

What's nextSuggested steps to turn clicks into bookings

Key takeawaysWhat this shows

Want to reach more local customers?